Mid America Freedom Band Branding
The Mid America Freedom Band is a community non-profit LGBT+ band operating in Kansas City, Missouri. Along with being an active volunteer and board member, Erin designs all of their branding. This ongoing project began in 2016 when she suggested updating the band’s logo to modernize the group and make the logo usable in one color.
The new logo is based largely on the existing logo, with the largest change being a redesign of the rainbow flag itself. In order to make the flag readable in one color the stripes were separated and a sense of motion was maintained by staggering the length of the stripes and adding a dot to the end of each.
The brand colors were also updated to be richer, and more visible on their own. The colors which changed the most were yellow and green, which were previously too light to be easily viewed on a white background.