TriLeaf is a fictional company created for a college class at the University of Northern Iowa. The company is based on a mixture of Target and Whole Foods, creating a green super store. The logo, shown above, was based on a leaf made out of the letters T and L.
Brunson Instrument Company was founded in 1927. It is a manufacturing company that specializes in industrial measurement, otherwise known as Metrology. I joined their marketing department in 2014 and began updating the branding, which hadn’t seen a designers eye since the early ’90s. This branding update included cleaning up the existing logo, as the logo […]
This section discusses a series of booklets created as a student to explore various styles of typography layout, including asymmetrical, classical, hybrid and idiosyncratic styles. Classical Typography Classical text block typography is characterized by serif typefaces, drop caps, small caps, and large bottom and outer margins. This style often also utilizes justified text. This style […]
This booklet, postcard, and poster series was created as part of a student project while attending the University of Northern Iowa for a fictional design exhibition centered around Mies van der Rohe and his ‘Glass Wall’ buildings. The designs were created using open source imagery of his works, and one of the only color photographs […]