The KinAiry product branding, similar the the Brunson company branding, focus on a monochromatic color palate. These colors are based on the canary bird as the idea of a ‘canary in a coal mine’ warning system was prevalent in the brand’s strategy. The branding also uses angles in nearly all of the branding to help illustrate the numerous angles in which the system can be used. The branding style is best illustrated in the infographic below.
For this campaign many items were created, including a full brand guideline, a logo, inbound marketing workflow, infographic design, email and web page designs, print ads, mobile online ads, and tradeshow handouts.
The KinAiry product information was released in late 2015.